Are millennials really so important to the financial sector?
The word Millennials generates many reactions. From excitement to see in this generation great opportunities to bewilderment for not knowing how to generate these opportunities. In financial services many times the reaction caused by Millennials is the second one. This generation is of great importance, given that it is the largest one in terms of […]
How to increase your customers profitability
There are three concepts that are very popular across the sales environment. “Up selling”, “cross selling” and “cycle selling”. This means offering adds on the customers current products, offer them different products and renew the old ones that are about to expire or offering new products. If a financial institution is able to use […]
Two factors you were not considering to retain the clients of your financial institution
What do financial institutions really need to have to retain and attract new customers? This question might have came up in several financial institutions´ board meetings and for sure there were several different answers too. Customer service, best rates, products, fraud and theft safety or transparency probably are the first ones that pop into your […]
Financial institutions & millennials: a tough but profitable relationship 💔⚡❤️️
Millennials no longer go to the video store to rent a movie, they want to use services and access products from anywhere. It is the generation with more people today. In 2025 they will represent 75% of the global workforce and it is estimated that their decade of greatest spending will be in 2020. Expecting Millennials […]
Financial institutions for Millennials… and not so Millennials [Complete Guide]
Everyone talks about Millennials. If you type millennials on Google Searches, the search suggestions represent what most people think about them. Also, Memes usually intend to make fun about this generation and their habits. However, deeper analysis of Millennials, their habits, and influence upon others is necessary for financial institutions, in order to conquer millennials, […]
What role will bots play in the financial sector?
A bot is a software that by using Artificial Intelligence can automatically answer to queries made by users. Although this is not massified on the industry yet, some banking institutions are already using this technology. According to Gartner, by 2020, 85% of transactions between brands and consumers will be through chatbots. Today bots’ most common […]
Financial Inclusion & Digital Platforms
Financial Inclusion is undoubtedly one of the most important milestones that must still be attained for sustainable growth of the world population, since it doesn’t only close the gap between the rich and poor, but also because access to the formal financial system allows for proper integration of the different actors in a country’s socio-economic […]
How to attract millennials customers in the financial sector
The word millennials causes many reactions, from excitement because of the opportunities this generation offers to confusion for not knowing how to generate customers from this generation them. In the financial sector, the latter can be more frequent. Millennials are those people born between 1981 and 1995, who grew with the millennium. This generation is important because of […]